Escape and Empower Podcast | Buy Your First Franchise
Learn everything you need to know about buying your first franchise.
If you are ready to escape the corporate grind and empower your future with franchise ownership, join the top 2 franchise consultants in the USA on the Escape and Empower Podcast.
Join franchise experts Pete Gilfillan and Dave Greenberg on The Escape and Empower Podcast, your definitive guide to successfully transitioning from corporate employee to thriving franchise owner. Each episode provides honest, actionable insights tailored specifically for busy executives eager to achieve financial stability, build lasting wealth, and gain control over their destiny.
Whether you're exploring franchise ownership for the first time or ready to take the next step toward entrepreneurship, Pete and Dave offer straightforward, no-fluff discussions covering essential topics such as:
- Navigating the franchise buying process step-by-step
- Overcoming common fears and barriers
- Strategies for building wealth through franchising
- Insider advice on choosing the right franchise for your lifestyle
- Real stories and practical wisdom from successful franchisees
- Detailed explanations of franchise disclosure documents (FDD)
- Guidance on financing options and understanding investment costs
- Steps to confidently evaluate franchise opportunities
Empower your entrepreneurial journey today—subscribe and begin building your path to financial freedom and personal fulfillment.
Hosted by franchise industry leaders Pete Gilfillan (HireYourself.com) and Dave Greenberg (EmpoweredFranchisee.com).
Escape and Empower Podcast | Buy Your First Franchise
“You’re Just Renting Your Income”—Why Lance Freeman Wants You to Own the Blueprint
Why do most corporate executives feel stuck chasing someone else’s dream? What happens when you finally stop renting your income and start building something that’s yours? And how do top-performing franchise experts build lasting legacy brands in a changing economy?
In this powerful episode of Escape & Empower, Pete and Dave sit down with franchise industry legend Lance Freeman, founder of Limitless Franchise Growth (LFG). With over 3,000 entrepreneurs launched and 7,000+ franchise licenses placed, Lance shares how he transitioned from fitness franchisee to leading national franchise developer—and why he’s on a mission to empower others to do the same.
About Lance Freeman
Lance Freeman is the founder of Limitless Franchise Growth, a top-tier Franchise Sales Organization (FSO) helping emerging brands scale nationally while connecting aspiring entrepreneurs to high-performing franchise opportunities. With over three decades of experience in franchising, Lance has worked across fitness, wellness, pet care, and executive-managed models—always with a deep focus on people, sustainability, and purpose.
What We Cover in This Episode:
- How Lance went from fitness entrepreneur to franchise mogul
- The rise and fall of the “master franchise” model
- Why FSO teams like LFG matter for serious brand growth
- What makes a franchise truly recession-resistant and scalable
- 5 emerging brands to watch—health, pets, food, and more
- The difference between timing and trend in franchise success
- Why franchising is thriving while corporate jobs are vanishing
Key Takeaways
- Success starts by following a proven plan—but grows with the right people.
- LFG isn’t just a business—it's a team-driven mission to help others succeed.
- Franchise growth isn’t slowing down—it's evolving to meet new demands.
- You’re not just buying a business. You’re buying leadership, community, and future-proof systems.
- If you’re still renting your income, it’s time to build something that belongs to you.
“There’s a blueprint for success in franchising—you just need to follow it with the right people around you.”
— Lance Freeman, Founder of Limitless Franchise Growth
CONNECT WITH PETER GILFILLAN
Meet with Pete: https://go.hireyourself.com/gilfillan?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://www.hireyourself.com/
LinkedIn: https://www.linkedin.com/in/petegilfillan/
CONNECT WITH DAVID GREENBERG
Meet with Dave: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-the-empowered-franchiee-web?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://empoweredfranchisee.com/
LinkedIn: https://www.linkedin.com/in/dave-greenberg-entrepreneur/